Action types
ShopeeTikTok
The three categories of Actions DataGlass produces, and the twelve kinds within them.
DataGlass groups every Action into one of three categories by what it's for. Each category holds several kinds — the specific moves the engine generates. There are twelve kinds in total.
Structure
Foundational pricing and catalog moves that protect or set up your margin.
- Price buffer — hold a margin floor as discounts move.
- Commission adjust — protect margin when commission rises.
- Variant merge — consolidate duplicate variants.
- Target ROAS — set a profit-optimal ROAS target on a Shopee campaign.
- TikTok Target ROAS — the same target on a TikTok GMV Max campaign.
Explore
Growth plays that open up new demand.
- Add-on deal — attach a discounted extra item to a proven product.
- Bundle deal — discounted multi-product bundles.
- Product boost — raise visibility on high-potential products.
- Campaign enrollment — join a marketplace campaign at a margin-safe price.
Optimize
Performance tuning on what's already running.
- Ad adjustment — budget, ROAS target, and keyword changes.
- SEO — listing title, description, and search-term improvements.
- Stock up — a restock warning when stock falls to its reorder point.