What are Actions
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Actions are specific, ranked recommendations — change this price, pause this ad, restock this SKU.
An Action is one specific, deployable recommendation produced by the optimization engine. Each Action answers three questions:
- What to change — the concrete edit (new price, new bid, new stock target, etc.)
- Expected impact — the model's estimate of profit lift if you deploy
- Why — the inputs that produced the recommendation
How they're ranked
Actions are ranked by expected profit impact, not by recency or category. The Action at the top of your queue is the one with the highest expected lift right now, on your shop, given current data.
How to use them
- Daily: review the top of the queue, approve what makes sense, deploy.
- Weekly: clear out lower-priority Actions or dismiss ones that no longer fit your strategy.
- After events (a sale, a stockout, a competitor change): re-rank — the queue updates automatically.
Actions never auto-deploy. Even in
Deploy mode, the engine surfaces the change and waits for your approval. You always have an audit trail.