Documentation

Ad Adjustment

ShopeeTikTok
Optimize campaign budget, ROAS target, and keywords based on profit forecasts.

An Ad Adjustment proposes changes to a campaign's budget, ROAS target, or keyword list, based on a profit forecast. DataGlass shows the current vs. proposed budget, expected profit lift, and predicted order range (low / most likely / high 95%).

How it works

  1. Review the changes — budget increase/decrease, new ROAS target, or keyword edits (add/remove/update/pause).
  2. Check the profit forecast — expected profit, optimal spend range, and predicted order volume.
  3. See the budget pacing chart — historical spend vs. the proposed new budget (if available).
  4. Deploy — apply the changes to your campaign.
Keyword edits are applied on top of your campaign's existing keywords. The engine suggests additions, removals, bid updates, and pauses based on demand signals.

Set a custom target ROAS

On Shopee campaigns, use the Target ROAS control in the top-right of an Ad Adjustment card to set a custom floor before you deploy. The value is a profit-adjusted ROAS (profit ÷ ad spend); as you type, DataGlass shows the equivalent Shopee ROAS (revenue ÷ ad spend) so you can match it to what Seller Centre reports.

The floor keeps the optimizer's recommended spend where profit ÷ spend stays at or above your target. It shapes the campaign's next recommendation rather than the one on screen, and it is not pushed to Shopee. Turn it off any time to leave the campaign unconstrained.

Campaign Enrollment

SEO