Shop health
Shop health scans one shop and surfaces the things costing you money right now, ranked by impact. Each diagnostic opens into the exact products or campaigns behind it, with a recommended fix.
Open it from My shop → Health.
The diagnostics
| Diagnostic | What it flags |
|---|---|
| Products losing money | Products selling for less than they cost you — every order is a loss |
| Products without a cost | No COGS set, so margin and profit are estimated rather than measured |
| Ad campaigns losing money | Active campaigns spending more than the true profit they bring in |
| Products earning too little to carry their ad spend | The product converts, but not enough to pay for the traffic |
| Campaigns at the wrong spend level | Running above or below where profit is maximised |
| Fees don't match Shopee | Orders where Shopee's charged fees and our calculated fees disagree |
| VAT is switched off | The shop sold more than the VAT registration threshold in the last 12 months but is set as not VAT registered, so profit is shown without VAT |
| Input VAT is not claimed | The shop is VAT registered but claims no input VAT, so costs are counted in full |
Each card shows a count and the estimated impact in baht. Selecting one opens the affected products or campaigns with their price, cost, and margin, so you can act without leaving the page.
Reading the fee mismatch card
A mismatch doesn't automatically mean Shopee charged you incorrectly. It usually means a fee rule changed, a promotion applied that we haven't modelled for that order, or a cost input is stale. Treat it as a prompt to check Reconciliation rather than as a billing dispute.
The VAT cards
Both VAT cards carry the shop's VAT switches, so you can fix the setting without leaving the page. If the setting is already right — the shop sells VAT-exempt goods, or your suppliers issue no tax invoices — confirm it on the card and it clears. A confirmed card comes back only if a VAT setting changes.
The size check counts this shop's settled sales over the last 12 months against the Thai registration threshold of ฿1,800,000. Shops outside Thailand are not checked for size.
What isn't here yet
A single tracked health score over time is not shipped. Today the page is a point-in-time list of diagnostics, not a trend.
Shopee only for now. Lazada and TikTok Shop have no health page.