Shop health

Ranked diagnostics for one shop — products selling below cost, campaigns spending more than they earn, missing costs, and fee mismatches.

Shop health scans one shop and surfaces the things costing you money right now, ranked by impact. Each diagnostic opens into the exact products or campaigns behind it, with a recommended fix.

Open it from My shop → Health.

The diagnostics

DiagnosticWhat it flags
Products losing moneyProducts selling for less than they cost you — every order is a loss
Products without a costNo COGS set, so margin and profit are estimated rather than measured
Ad campaigns losing moneyActive campaigns spending more than the true profit they bring in
Products earning too little to carry their ad spendThe product converts, but not enough to pay for the traffic
Campaigns at the wrong spend levelRunning above or below where profit is maximised
Fees don't match ShopeeOrders where Shopee's charged fees and our calculated fees disagree

Each card shows a count and the estimated impact in baht. Selecting one opens the affected products or campaigns with their price, cost, and margin, so you can act without leaving the page.

Reading the fee mismatch card

A mismatch doesn't automatically mean Shopee charged you incorrectly. It usually means a fee rule changed, a promotion applied that we haven't modelled for that order, or a cost input is stale. Treat it as a prompt to check Reconciliation rather than as a billing dispute.

What isn't here yet

A single tracked health score over time is not shipped. Today the page is a point-in-time list of diagnostics, not a trend.

Shopee only for now. Lazada and TikTok Shop have no health page.