Distribution
By default a group splits the budget from its learned forecast model alone. Distribution can lean that split toward campaigns doing well right now — useful when the model is still young, or when the market moved faster than the model did.
It lives in the Strategy box on Global settings.
How to use it
- Pick Model only (default) or Follow recent results.
- If following, finish the sentence: Shift budget toward campaigns with the best signal in the window. The signal starts on your objective's own metric — Profit, GMV, or Direct orders — marked Suggested in the menu.
- Pick how far to lean toward recent results: Small, Medium (default) or Large.
- Save.
Signals
The menu groups signals by how fast their result is known.
| Group | Signals | Windows |
|---|---|---|
| Activity | Impressions, Clicks, Unpaid orders | Last 3 hours, Last 24 hours, Last 7 days |
| Sales | GMV, Units sold, Direct orders, Direct GMV | Last 24 hours or Last 7 days |
| Profit & ROAS | Platform ROAS, Profit, PA-ROAS | Last 24 hours or Last 7 days |
Sales and profit results take time to come in, so those signals read 24 hours or 7 days only. Last 24 hours is the default window.
- Direct orders and GMV count the advertised product itself, not halo sales.
- Unpaid orders is a leading signal: it can change when buyers pay.
- PA-ROAS is True ROAS.
How far to lean
Each step caps how much of the model's expected gain you give up to follow recent results. The gain is what the model's own split was expected to add over today's.
| Lean | Gives up at most |
|---|---|
| Small | 10% of the expected gain |
| Medium (default) | 30% |
| Large | 60% |
If the model expects its split to add ฿1,000 of profit, Large still has to add at least ฿400. Leaning changes which campaign gets the money, not how much the group spends.
Reading the effect
In the Allocation panel, hover a campaign. The tooltip separates:
- Model-only — what the objective and constraint alone would have given it.
- Preference wants — what the recent-results signal alone would have given it.
- Proposed — the number the solve actually landed on, between the two.
If those first two are far apart, your lean is doing real work. If they are nearly identical, the signal agrees with the model and you can leave it on Model only.