The Timeline schedule
A group runs one set of settings all day unless you step it. The Timeline tab is where you do that: a change point takes effect at its time and holds until the next one.
Nothing here is required. A group with no change points runs its saved settings from 00:00 to 23:59, which is what most groups should do.
What a change point can change
| Lane | What it sets from that time |
|---|---|
| Group Daily Budget | The running day-to-date ceiling (see below) |
| Budget mode | Spend at most, or spend all of it |
| Objective | Profit, GMV, or orders |
| Constraint | The floor or ceiling a campaign must clear to get budget |
| Distribution | Basis, influence and window |
| Random budget exploration | On or off |
| Target ROAS | The target written to the platform |
Any lane you leave alone follows the group — it inherits from Global settings rather than being blank.
The one rule that trips people up
A scheduled Group Daily Budget is a running total, not an allowance for that stretch of the day.
"฿500 from 18:00" means the group may have spent ฿500 in total by 18:00, not the group may spend another ฿500 this evening. Because it is a total, it can only rise as the day goes on. A change point that steps it down is rejected, with a one-click fix that raises the offending blocks to the amount they need.
Every day, or one date
The Schedule profile picker at the top holds two kinds of profile.
- Default schedule — runs on every date that has no schedule of its own.
- A dated profile — runs on that date instead of the default, not on top of it.
Add a date with Add a date. A date you have added but not customised still follows the default exactly; Customise this date gives it its own change points, which replace the default for that day.
A single date's change points can also be edited from the day panel on the Monthly Setting calendar — it is the same schedule, reached from the day rather than from the profile list.
Building one
- Add block, or drag across the timeline to draw one.
- Set the lanes you want to change in that block; leave the rest on the group's setting.
- Drag a block or its ends to move it — it moves over whatever is in the way.
- Save schedule.
The toolbar carries zoom (fit, or a fixed number of hours), snapping (30 minutes, 5 minutes, or off), and an Edit values mode — on, clicking a value on a block edits it; off, clicking a block cuts the day in two. A block's own menu copies its settings, pastes them onto another block, resets it to the group's settings, or removes it shifting left or right.
Every edit is undoable, and the header counts your changes since the last save.
The limits
| Limit | Value |
|---|---|
| Change points in one day | 6 |
| Minimum gap between them | 30 minutes |
| Times | Shop-local, on the half hour |
| The first one | Every day must start with a change point at 00:00 |
| Blocks across every date | 2,202 (366 dated profiles plus the default, six each) |
Snapping to 5 minutes or turning it off changes where a block lands, not the 30-minute minimum gap — that always applies.
What blocks a save
The editor lists every problem with the block it belongs to, and most carry a one-click remedy.
| Problem | What it means |
|---|---|
| Group Daily Budget steps down | It is the day's running total, so it cannot fall later in the day |
| Only the day's last schedule can spend all of it | A target has to be the last word on the day |
| A GMV or Orders schedule needs a bound | The group has no monthly or daily budget, so give the schedule a constraint or a budget |
| A constraint and its value go together | Set both, or neither |
| A distribution basis needs an influence and a window | And an influence or window with no basis is an orphan — clear both or pick a basis |
| 00:00 of every date has to set a target ROAS | Because one of your change points sets one |
| Two schedules start at the same time | Remove one |
Problems on a profile you are not looking at are counted in the header, with a link to the date that holds them.
When it takes effect
The group follows a saved schedule from its next change point. An ended group keeps the schedule it ran, read-only.