Growth
Shopee
Steady, Learn or Grow — whether DataGlass tests budgets between campaigns, and whether it may spend past the day's budget on good days.
Growth decides whether DataGlass may test, or go past the plan. It sits in the Budget box under Mode, as three cards.
| Card | What it does | Can it go over the day's budget? |
|---|---|---|
| Steady | Sticks to the model's plan. No testing | No |
| Learn (default) | Shifts up to ±10% between campaigns to learn what works. The group total stays the same | No |
| Grow | Learn, plus tries bigger budgets on days it spots upside | Yes — up to 30% more. Group Monthly Budget is never exceeded |
The bar under the cards shows what the group can spend tomorrow with the card you picked: the ordinary day in solid, Growth's extra room striped.
The day's budget is the lower of Group Daily Budget and the month's paced day. With neither set, it is the model's own plan for the day.
How to use it
- Pick a card. Learn suits most groups.
- To fine-tune, open Settings under the cards, or the sliders icon on Learn or Grow.
- Save.
Settings
| Question | Choices |
|---|---|
| Test small shifts between campaigns? | Yes, ±10% (default) · No |
| Try bigger budgets when the model spots upside? | No (default) · Within the day's budget · Up to +15% · Up to +30% · Custom |
| How fast can a campaign's budget climb to a new high? | About 3 weeks · About 1 week (default) · About 3 days · Next day · Custom |
Within the day's budget is only offered in Ceiling mode — in Target mode the plan already uses the whole budget. The climb speed only slows raises past what a campaign has had before; cuts apply right away.
Why this matters
- A model that only sees one spend level cannot learn what another would earn. Learn's small shifts are what fix the More varied data needed status in Model training.
- Grow is for groups where more spend could pay. Leave it off where the budget is committed.