Managing campaigns in a group

ShopeeTikTok

Add, pause, remove, end or delete a member — and what each one really touches.

Row actions differ in what they touch: the platform, group membership, or both. Two of them cannot be undone, so read the table before clicking.

Action	On the platform	In the group
Pause campaign	Stops delivering	Stays. Gets a zero allocation; its share goes to the others
Resume campaign	Delivers again	Stays. Rejoins the allocation
Remove from group	Nothing — keeps running	Splits out into its own single-campaign group
End campaign	Stops for good, cannot restart	Stays, keeps its reporting history
Delete campaign	Destroyed along with its history — permanent	Dropped

End vs Delete: end when you want the campaign stopped but the history kept for analysis; delete only when the campaign should never have existed.

Remove from group is blocked on a group's last campaign — there is nothing to split it out of. End the group instead.

Adding campaigns

The group's Campaigns tab has two doors, and they are not the same gesture:

Add Campaign absorbs a campaign that already runs on the platform. The picker is the same grid as the create flow's Use existing ads step — status, ad type, ads spend, ROAS and daily budget on every row, with the group holding it today named beside its id. A campaign already in another group moves here in the same save.
New campaign launches campaigns that do not exist yet, one per product, at the launch budget you set. From the group's next run each one spends whatever the allocation gives it.

The Campaigns table

Column	What it is
Ads Spend	What the campaign has actually spent
Allocated	What the latest solve gave it
Target ROAS	The target on the platform — editable on supported manual campaigns
Daily Budget	The campaign's own budget on the platform
Campaign Daily Budget	The group's optional ceiling for this member. Managed automatically when unset

A campaign the solve funded below the platform minimum reads Unfunded: it is paused for the day rather than underfunded, and comes back the next day the allocation can fund it properly.

Setting a target or a budget here writes straight to the platform, and the platform may adjust the number it accepts. If it does, the toast tells you: "Shopee set this campaign to {applied} (you asked for {requested})."

Group-level actions

Auto Bid on — makes runs actionable, resumes the member campaigns on the platform, and starts writing budgets.
Auto Bid off — stops optimizing and pauses every active member campaign. This is the same thing as pausing the group: a paused group is one with Auto Bid off.
End group — stops every member campaign on the platform for good and ends optimization. Membership, settings and reporting history stay readable.
Edit name — renames the group in DataGlass. Campaign names on the platform are untouched.

Ending a group is permanent. An ended group offers no controls at all — it cannot be reactivated, and its campaigns have been stopped. If you only want the spending to stop, turn Auto Bid off instead: that pauses the campaigns and can be reversed.

Where the controls live

Auto Bid is a switch at the top of the group's page, above its figures, with End group beside it behind a confirmation. Hold and stop are pinned to the right of every row, on all three tables that show a group: the Ads groups table, the group's own Campaigns tab, and the Ad group tab on a campaign's detail page. Remove, delete and rename stay in the row menu, each with its own confirmation.

Everything else about the policy is edited in one place: the group's Global settings tab.

Housekeeping

Every campaign in the shop belongs to a group. A campaign DataGlass has just ingested and has never grouped gets its own single-campaign group automatically — there is nothing to run by hand after connecting a shop or launching campaigns in Seller Centre.
Editing a group's settings and membership is one save. Campaigns you drop are split into their own groups rather than left orphaned.
An active group must keep at least one campaign — pause the group first if you want to empty it.

If a save reports that the group changed, someone — or a scheduled run — updated it while your editor was open. Refresh and re-apply; the change is never half-written.

On TikTok

Campaign controls work differently, and the Campaigns tab says so inline:

Pause and End are the same write: both close the campaign's delivery window, and both can be resumed. TikTok GMV Max has no terminal state.
There is no Delete.
Remove only detaches the campaign from the group and leaves it running on TikTok.
A campaign you paused on TikTok yourself stays in the group and keeps reporting, but the group allocates it nothing.

Automation rules