Pacing and rebalancing
The Advanced box controls how a day's budget is spent through the day. It has two switches, both off by default.
Budget pacing
Spreads each day's budget over the hours this shop sells best, learned from past days. Turn it on and two choices appear.
Time slots in a day — 2, 3 (default), 4, 6, 12, 24 (hourly), or Custom from 2 to 24. More slots follow the shop's hourly shape closely; fewer make bigger, steadier steps. DataGlass picks where each slot starts.
How fast to follow what it learns:
| Choice | What it does |
|---|---|
| Cautious (default) | Moves 33% of the way toward the learned shape each time the evidence holds up |
| Faster | Moves 67% of the way |
| Full step | Moves all the way, once the evidence holds up |
| Right away | Uses the learned shape on the next day it plans, without waiting for evidence. A day already planned is not redrawn |
| Custom | Your own share per step, from 5% to 100% |
At any speed, no slot gets more than 80% of the day's budget, and a change that measures unsafe is rolled back.
Rebalance during the day
Every four hours, moves budget from campaigns that won't spend it to campaigns that ran out while beating the ROAS target. The group's total stays the same. With pacing on, it works on top of the paced day.
How to use it
- Turn on Budget pacing, Rebalance during the day, or both.
- With pacing on, pick the time slots and the speed.
- Save. The switches apply without a new solve; time slots and speed save with the group's settings.