Margin optimizer
ShopeeTikTok
Bulk-optimize prices across many products by setting a target margin and previewing proposed changes in bulk.
Margin optimizer solves prices in bulk. Instead of setting margins one product at a time, you select a batch of products, set a target margin (e.g., 25%), and the engine proposes prices that hit that margin across all of them — accounting for COGS, fees, and elasticity.
How to use it
- Select products — check the ones you want to optimize, or "select all".
- Set target margin — enter your desired net margin (e.g., 25%) and optionally include VAT.
- Preview — review the proposed prices side-by-side with current prices and profit deltas.
- Apply — deploy all changes as a Pricing Action, or deselect any you want to skip.
Why this matters
Chasing target margins by hand across 500 SKUs is infeasible — your COGS and fee tiers shift weekly. The optimizer recalculates every SKU in seconds and flags infeasible products (ones where elasticity or demand makes the target margin impossible).
The engine flags any product where the target margin is not achievable given current elasticity. You can accept a lower margin for that product, or exclude it from the batch.