Set margin
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Define a target margin for a product or category and let the engine work backwards to the right price.
Set margin flips the financial breakdown around. Instead of asking "what's the margin at this price?", you ask "what's the price for this margin?"
How it works
- Pick a product (or category, or the whole catalog).
- Set your target margin — e.g. 25% net.
- The engine solves for the price that hits that margin given current COGS, fees, and ad allocation.
- Review the proposed price as a Pricing Action.
Why this matters
Setting target margins manually across hundreds of SKUs is impractical — your COGS and fee structure change constantly. Set margin keeps your pricing aligned with your profit goal automatically.
The engine will flag any product where the target margin is infeasible given current demand elasticity. You can either accept a lower margin or remove the product from the strategy.